Meet Our Staff

Adrien Laperle has built a distinguished career in automotive retail management, with expertise spanning sales, leasing, and dealership operations. His steady rise through the ranks at True North Chevrolet Cadillac demonstrates both his leadership ability and his in-depth knowledge of the automotive industry.

Career at True North Chevrolet Cadillac

• Sales & Leasing Consultant
  Adrien began his career developing a strong foundation in customer service, product expertise, and sales process management.

• Sales Manager (2016–2025)
  In this role, he successfully led sales teams, set performance targets, and ensured the achievement of key business objectives. His leadership helped drive growth while strengthening customer relationships.

• General Manager (2025–Present)
  Promoted in July 2025, Adrien assumed responsibility for the overall performance of the dealership. He now oversees all operations—including sales, leasing, service, administration, and customer relations—while ensuring excellence in both business results and customer satisfaction.

Roles & Responsibilities

As General Manager, Adrien is accountable for:

• Leading and coordinating major dealership departments.

• Setting and achieving sales, operational, and financial targets.

• Developing strategic initiatives to improve performance and customer satisfaction.

• Recruiting, training, and mentoring managers and sales personnel.

• Overseeing day-to-day operations and ensuring compliance with industry best practices.

Skills & Strengths

Adrien’s career progression highlights his:

• Leadership excellence with a customer- and sales-focused approach.

• Comprehensive knowledge of the automotive market, particularly sales and leasing.

• Adaptability and performance, demonstrated through consistent growth into higher leadership roles.

• Operational expertise in managing teams, streamlining processes, and driving dealership success.